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1. Apply using your ring finger (the muscles in this finger are generally weaker), it is less likely to tug or pull at the delicate eye area. Even using the soft massage and patting methods are both great. You can press the cream in, you can try light, sweeping strokes, or you can even put it on a cotton round and leave it on under your eyes for a couple of minutes.
2. Apply small dots around the eye, (three drops the size of the tip of your little finger should be enough on both the top and bottom eyelids) above the eye up to the brow bone area and under the eye. Most of the time we are focused on the under-eye area, because that’s where the dark circles are, but your entire eye area needs to be moisturized for optimal results. When applying eye cream it’s important not to neglect certain areas of the eye that are prone to aging. The corner of your eye extending out to your temple is where crow’s feet will occur so don’t be afraid to use all the way out to just before the hair line. There’s no harm in extending a little below the lower lid to the top of your cheek as the skin is fragile there too.
3. Tap until you feel the eye cream absorb. Pay special attention to problem areas when tapping cream in. Let it sink in by giving your eye cream about a minute (or longer, if possible) to absorb before you put makeup on top of it. That way, your powder or concealer won't cake up from the extra emollient base in the eye cream.
4. For extra de-puffing, you can use the same finger to gently press the eye cream around the entirety of the orbital eye bone. Don't forget to gently press at the side temple, a pressure point. Putting your eye cream in the fridge is great way to de-puff eye swiftly in the mornings and will feel even better when the warm weather sets in.
What to avoid doing .
1. You don’t want any stretching of the skin. The skin under the eye is a different structure from the rest of your face; it is more delicate. So if you're really moving your skin around when you rub cream in, you're probably doing it too hard. Lighten up..
2. Avoid putting on too much. If you pack on the product, it won't make it more effective. It will, however, creep into your eyes and irritate them. Just put a pea-sized dab on your ring finger, then dot it on your brow bone and about a half inch underneath your eye.
3. Be careful to avoid applying your cream too close to your actual eye. The cream will travel during the day as your skin heats up and can seep into your eyes.